Rainier Beer Campaign
CLIENTS: Rainier Beer / Pabst Brewing
IMPACT: Concepting, Art Direction
PRESS: ScreenChow, Little Black Book
AWARDS: Silver in Elements of Advertising, Animation, Special Effects or Motion Graphics at Seattle ADDYs
BLURB: Rainier Beer is a classic Pacific Northwest brand with a long history of weird, wild, and wacky advertising. So naturally, we dipped into that history to create a new campaign inviting fans to get outside and drink beer with their friends.
↓ INSPIRATION ↓
This 1970’s Rainier Barbeerian poster was the inspirational nug for the campaign.
↓ VIDEO ↓
↓ SOCIAL VIDEO ↓
↓ GIPHY STICKERS ↓
↓ CAPTION CONTEST ↓
CREDITS: Creative Director: Allyson Paisley, Copywriter: Kai Neddersen, Art Director: Evan Tear Haynes, Producer: Maddy Giordano, Production: Augenblick Studios Inc