Animal Crossing Activation
CLIENT: Taco Time
YEAR: 2020
IMPACT: Art Direction
AWARDS: Silver in Online/Interactive, Social Media Campaign at Seattle ADDYs
BLURB: Nintendo’s social simulation game Animal Crossing was having a moment during the COVID lockdowns in 2020. Our Data Strategist knew it could be huge for Taco Time if they got involved, because gamers love fast food. So we decided to surprise fans with an in-game Taco Time fashion line. All the clothing could be downloaded and worn by fans in the game.
↓ CASE STUDY VIDEO ↓
↓ HYPE VIDEO & HOT LOOKS ↓
CREDITS: Creative Director: Noel Nickol, Strategist: Rob Scherzer, Copywriter: Becky Nissel, Art Director: Evan Tear Haynes, Producer: Kat O'Hara, Production: Petting Zoo