Everyone
Friendly

CLIENT: Swerve Sweetener

YEAR: 2020

IMPACT: Concepting, Art Direction, Developed a new look and feel for the brand.

BLURB: There are so many diets and food preferences these days. It’s tough to serve something up that works for everybody. Swerve sweetener can help. It’s natural, zero calorie, low carb, and bakes and tastes just like sugar. That means it’s diabetes friendly, keto friendly (I’m not keto friendly), big baker friendly, sweet tooth friendly, missing tooth friendly, and… well everyone friendly. The Everyone Friendly campaign is all about emphasizing and celebrating the inclusionary nature of the product and brand.